Very Common Google PPC FAQs

1	Based on which Google places ads in first place?
	Google decides to give rank 1 in ads depending upon CTR ulity score x CPC bid.
2	What is CTR?
	CTR – Click through rte. It is number of times your d is clicked.
3	How many campaigns can I run in one adwords count?
	25 Companions
4	How many adg roups cn I run under one campaign?
	1000 dgroups
5	How mny ds cn I run per dgroup?
	50 ds per dgroup
6	How much chrcters cn I plce in one d?
	For one d 4 rows re given
	25 chrcters for hedline
	35 chrcyers per text rowincluding URL
7	How cn you Improve Conversion Rtes?
	Creting nd testing cmpign with different keywords nd choosing tht perform well.
8	IS PPC effective dvertisement for serch engine rnkings?
	Google or ny other serch engine don`t mix PPC ds with serch rnkings.
9	Wht is ulity Score?
	ulity Score is Score give to your ds tht ttin by keywords. The Higher the ulity score the less you need to py for  Top Position of your ds. It is given upon CTR.
10	Which compnies re offering PPC dvertisement?
	Yhoo, MSN nd Google re mong top most PPC dvertisers.
11	Wht is Google Page rank? Explin it?
	Google pge rnk lgorithm helps serch engines to relize the vlue of  pge. It rnks your website on bsis of ulity links it hs. It is given by Google depending upon keyword, bcklink sites, nd content.
12	Why I need to go for dwords for PPC?
	Becuse dwords ssures tht 80% of internet users sees your product or service.
13	How to chieve good CTR?
	Here re few things tht need to be kept in mind for CTR
	Trget your ds to right udience
	Select correct keyword mtching
	See tht you trget your ds by loction nd lnguge
	Crete different d Groups for different serch phrses/keywords
	Clculte how much you cn fford for the dy
	test your ds on dily bsis, chnge if you don`t get ny response from users
	Give google users  good reson to click your d