Dyanmic keyword insertion in PPC Google Adwords

Best dynamic keyword insertion for PPC advertisement in Google:

The PPC Ad format in Google is :
Headline
Description1
Description2
Display URL
Destination URL

Actual Ad in Your Account            Brand New {KeyWord:Phones}

                                                        Huge selection of phones. Great prices.

                                                       {Keyword:phones} in stock. Free shipping!

                                                        www.BestDealer.com

                                                        http://www.bestdealer.com/?kw={keyword:nil}

 Ad 1 – Keyword: nokia n90          Brand New Nokia N90

                                                         Huge selection of phones. Great prices.

                                                         Nokia n90 in stock. Free shipping!

                                                         www.BestDealer.com

                                                          http://www.bestdealer.com/?kw=nokia%20n90

 Ad 2 – Keyword: samsung d500     Brand New Samsung D500

                                                          Huge selection of phones. Great prices.

                                                          Samsung D500 in stock. Free shipping!

                                                          www.BestDealer.com

                                                          http://www.bestdealer.com/?kw=samsung%20d500

 Ad 3 – Keyword: motorola razor    Brand New Phones

                                                         Huge selection of phones. Great prices.

                                                         Phones in stock. Free shipping!

                                                        www.BestDealer.com

                                                       http://www.bestdealer.com/?kw=nil

Now, How to manage CPA?
Cost Per Acquisition (CPA)(appears in AdWords as cost per conversion) is the cost of the total ad spend divided by the number of conversions.For example, if your profit from a conversion is $100 but your CPA is $140, you are at a $40 loss for each sale/conversion you receive. Using the same example, if your CPA is $60, you will have a $40 profit.


There are three ways to effectively manage your CPA:
1: Lowering the Cost-Per-Click (CPC)
2: Raising Quality Score (QS)
3: Raising Click-Through Rates (CTR)

Very Common Google PPC FAQs

1	Based on which Google places ads in first place?
	Google decides to give rank 1 in ads depending upon CTR ulity score x CPC bid.
2	What is CTR?
	CTR – Click through rte. It is number of times your d is clicked.
3	How many campaigns can I run in one adwords count?
	25 Companions
4	How many adg roups cn I run under one campaign?
	1000 dgroups
5	How mny ds cn I run per dgroup?
	50 ds per dgroup
6	How much chrcters cn I plce in one d?
	For one d 4 rows re given
	25 chrcters for hedline
	35 chrcyers per text rowincluding URL
7	How cn you Improve Conversion Rtes?
	Creting nd testing cmpign with different keywords nd choosing tht perform well.
8	IS PPC effective dvertisement for serch engine rnkings?
	Google or ny other serch engine don`t mix PPC ds with serch rnkings.
9	Wht is ulity Score?
	ulity Score is Score give to your ds tht ttin by keywords. The Higher the ulity score the less you need to py for  Top Position of your ds. It is given upon CTR.
10	Which compnies re offering PPC dvertisement?
	Yhoo, MSN nd Google re mong top most PPC dvertisers.
11	Wht is Google Page rank? Explin it?
	Google pge rnk lgorithm helps serch engines to relize the vlue of  pge. It rnks your website on bsis of ulity links it hs. It is given by Google depending upon keyword, bcklink sites, nd content.
12	Why I need to go for dwords for PPC?
	Becuse dwords ssures tht 80% of internet users sees your product or service.
13	How to chieve good CTR?
	Here re few things tht need to be kept in mind for CTR
	Trget your ds to right udience
	Select correct keyword mtching
	See tht you trget your ds by loction nd lnguge
	Crete different d Groups for different serch phrses/keywords
	Clculte how much you cn fford for the dy
	test your ds on dily bsis, chnge if you don`t get ny response from users
	Give google users  good reson to click your d

PPC ads on Google- Points you must know

PPC Ad limitation:

25 Campaigns can be run in one adwords account

2000 adgroups can be run under one campaign

50 ads per adgroup (50 ads can be run per adgroup)

For a PPC ad there are:

4 rows for one PPC ad

25 characters for headline/ Title

35 characters per text row (including URL)

Google places ads in first place by the following Rule: CTR (quality score) x CPC bid.

Click through rate (CTR). Its number of times your ad is clicked.

The Higher quality score the less you need to pay for a Top Position of your ads. It depends upon CTR. In general, a high Quality Score means that getting top position at lower cost-per-click (CPC).

Improve Conversion Rates by Creating and testing campaign with different keywords and choosing that perform well

Good CTR depends on:

1. Target your ads to right audience

2. Select best keywords for your Ads

3. Target your ads by location and language

4. Create different Ad Groups for different keywords and search phrases

5. per day amount (Calculate how much you can afford for the day)

6. Test your ads on daily basis, make changes if require.

7. Optimized landing Page (good reason to click your ad)

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known about seo and its important points before doing website optimization: • Search engine submissions. • Affiliate Marketing • E-mail Marketing. • XML-RSS Marketing. • Social media optimization. • PPC campaign Management. • Visitors source identification. • Visitor’s behaviour analysis. • Website content writing for seo. • Seo lead qualifying and closing strategies. • Anatomy of Google, yahoo, msn and major search engines. • Website design and ambience analysis for search engine optimization • Keyword analysis, website analysis, Competitors Analysis. • How to write seo friendly Content, content research and content Re-writing. • Competitors Research for better search engine placements. • Link building and Advanced link building concepts. • One way linking / two way link building advantages and disadvantages. • Postings in forums, Blogs, Guest Books, Classifieds for seo. • Identification of unique visitors and return visits to websites.

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