PPC Ad limitation:
25 Campaigns can be run in one
adwords account
2000 adgroups can be run under
one campaign
50 ads per adgroup (50 ads can be
run per adgroup)
For a PPC ad there are:
4 rows for one PPC ad
25 characters for headline/ Title
35 characters per text row
(including URL)
Google places ads in first place by
the following Rule: CTR (quality score) x
CPC bid.
Click through rate (CTR). Its number of times your ad is clicked.
The Higher quality score the less you need to pay for a Top Position of your
ads. It depends upon CTR. In general, a high Quality Score means that getting
top position at lower cost-per-click (CPC).
Improve Conversion Rates by
Creating and testing campaign with different keywords and choosing that perform
well
Good CTR depends on:
1. Target your ads to right
audience
2. Select best keywords for your
Ads
3. Target your ads by location
and language
4. Create different Ad Groups for
different keywords and search phrases
5. per day amount (Calculate how
much you can afford for the day)
6. Test your ads on daily basis,
make changes if require.
7. Optimized landing Page (good
reason to click your ad)
Posted By: http://seomela.blogspot.in/
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